2025年語(yǔ)言服務(wù)行業(yè)觀察：在AI浪潮中重塑增長(zhǎng)與價(jià)值

近日，Nimdzi Insights發(fā)布了《2025年Nimdzi 100》報(bào)告，對(duì)全球語(yǔ)言服務(wù)行業(yè)(LSP)的現(xiàn)狀和未來發(fā)展趨勢(shì)進(jìn)行了全面分析。

作為行業(yè)領(lǐng)先的市場(chǎng)研究報(bào)告，該榜單揭示了AI技術(shù)革命下語(yǔ)言服務(wù)行業(yè)的最新動(dòng)態(tài)。以下是報(bào)告的核心內(nèi)容總結(jié)，為翻譯公司和語(yǔ)言服務(wù)從業(yè)者提供有價(jià)值的行業(yè)洞察。

?? 市場(chǎng)規(guī)模與增長(zhǎng)趨勢(shì)

盡管全球經(jīng)濟(jì)仍面臨諸多不確定性，語(yǔ)言服務(wù)行業(yè)仍維持穩(wěn)定增長(zhǎng)：

• 2024年行業(yè)規(guī)模達(dá)717億美元，同比增長(zhǎng)5.6%；
• 預(yù)計(jì)2025年將增長(zhǎng)至757億美元，2029年達(dá)到923億美元；
• 增速雖不及疫情后復(fù)蘇時(shí)期的高點(diǎn)，但行業(yè)基本面仍被視為健康。

增長(zhǎng)的主要驅(qū)動(dòng)力來自以下幾類服務(wù)：

• Machine Translation Post-Editing（MTPE）；
• 數(shù)據(jù)服務(wù)與提示詞工程（Prompt Engineering）；
• AI相關(guān)技術(shù)解決方案。

這些服務(wù)的上升，也體現(xiàn)出人工智能正在快速改變語(yǔ)言服務(wù)的結(jié)構(gòu)與價(jià)值體系。

?? AI推動(dòng)的深層變化

AI，特別是生成式AI（GenAI）和大型語(yǔ)言模型（LLMs），在2024年全面進(jìn)入行業(yè)核心：

• 不少語(yǔ)言服務(wù)公司已推出自主AI平臺(tái)（如Opal、Evolve、MosAIQ等）；
• 傳統(tǒng)“翻譯公司”的定義正在被打破，AI平臺(tái)服務(wù)商正在成為直接競(jìng)爭(zhēng)者；
• 客戶越來越傾向于尋找具備AI能力的服務(wù)方，而非僅提供翻譯交付的供應(yīng)商。

?? 業(yè)務(wù)模式與客戶需求的演變

在AI的推動(dòng)下，語(yǔ)言服務(wù)的價(jià)值衡量方式也在變化：

• 超過75%的LSP正在探索替代傳統(tǒng)“按字計(jì)價(jià)”的收費(fèi)模式；
• 對(duì)“可接受質(zhì)量”的接受度提升，尤其是在非關(guān)鍵內(nèi)容（如用戶評(píng)論、營(yíng)銷初稿等）上；
• 多語(yǔ)內(nèi)容的生成和編輯（AI transcreation）開始出現(xiàn)初步應(yīng)用場(chǎng)景。

盡管如此，高質(zhì)量語(yǔ)言輸出依然在法律、醫(yī)療、市場(chǎng)傳播等領(lǐng)域不可替代，人類語(yǔ)言專家的價(jià)值并未被AI取代，而是在向更專業(yè)化、策略化的方向提升。

?? 地域格局與市場(chǎng)重心轉(zhuǎn)移

全球市場(chǎng)結(jié)構(gòu)正在發(fā)生變化：

• 北美市場(chǎng)仍為最大客戶來源（占比45.2%）；
• 亞洲市場(chǎng)占比上升至17%，反映出本地企業(yè)出海與跨境經(jīng)營(yíng)需求增長(zhǎng)；
• 歐洲因地緣政治和能源成本等因素，增長(zhǎng)動(dòng)力有所放緩。

此外，報(bào)告指出，目前語(yǔ)言服務(wù)行業(yè)仍極為分散：前100強(qiáng)公司僅占總市場(chǎng)規(guī)模的19.7%，而多數(shù)公司年?duì)I收低于1000萬(wàn)美元，說明中小企業(yè)仍有可觀的發(fā)展空間。

?? 結(jié)語(yǔ)：適應(yīng)變化，尋找增長(zhǎng)的下一站

Nimdzi的研究顯示，在生成式AI引發(fā)結(jié)構(gòu)性變革的背景下，語(yǔ)言服務(wù)行業(yè)并未陷入衰退，相反，它正在經(jīng)歷一次深刻的轉(zhuǎn)型與重構(gòu).
技術(shù)將持續(xù)改變服務(wù)的形式，但并不會(huì)改變?nèi)蚪涣髋c本地化的根本需求。真正的競(jìng)爭(zhēng)力將來自于：

• 對(duì)技術(shù)的理解與融合能力；
• 對(duì)客戶業(yè)務(wù)邏輯的深入認(rèn)知；
• 以及持續(xù)創(chuàng)造語(yǔ)言價(jià)值的能力。

About Giltbridge

With nearly three decades of growth, Giltbridge has remained dedicated to pursuing excellence—constantly refining our service quality and technical expertise to deliver outstanding language, content, and intellectual property solutions. We’re excited to partner with you on your journey to international success, unlocking opportunities and driving innovation along the way.

Contact Center

Whether you need our services or just want to learn more, reach out to our team via email, phone, or social media. We’re eager to work together and explore the boundless possibilities of the global market with you.

2025年語(yǔ)言服務(wù)行業(yè)觀察最先出現(xiàn)在好博譯。

On April 18, 2025, Shenzhen Giltbridge Translation Co., Ltd. attended the inaugural "Medical Device Enterprise Document Digital Service Innovation Summit" and the launch of the Medical Device Enterprise Document Digital Service Center in Shanghai. Organized by the Minhang District Translation Association, Shanghai Songjiang University Town Economic Park, Shanghai Tianxin Medical Information Technology Co., Ltd., and the Malaysia-China Chamber of Commerce, the event united leaders from government, academia, industry associations, and businesses. The summit focused on compliance, digital transformation, and global strategies, fueling innovation and growth in the medical device sector.

Collaborative Efforts for Industry Advancement

The summit began with off with Mr. Xu Jun, co-founder of Shanghai Tianxin Medical, hosting and warmly welcoming attendees. Mr. Wu Shiping, General Manager of Shanghai Songjiang University Town Economic Park, and Mr. Ruan Junbin, Chairman of the Minhang District Translation Association, delivered opening speeches. Mr. Wu highlighted the G60 Songjiang Medical Device Industrial Park’s progress, supportive policies, and vision as a key hub for the industry. Mr. Ruan emphasized the importance of industry collaboration in driving digitalization and global expansion for medical device companies.

Digital Transformation Fuels Industry Innovation

The afternoon session explored compliance for international markets and opportunities in Southeast Asia. Mr. Tang Xi, a legal expert and former Director of Legal and Risk Control at Huanling Enterprise Services, shared insights on navigating legal compliance for global expansion, stressing its pivotal role in successful market entry. Ms. Liu Qianyuan, General Manager of JLS Advisory Sdn Bhd and representative of the Malaysia-China Chamber of Commerce, discussed the thriving Malaysian medical device market and Southeast Asia’s growth potential. She highlighted rising healthcare needs in chronic disease management, equipment upgrades, and digitalization, urging Chinese firms to engage with local governments, associations, and partners to tailor strategies to regional regulations and market dynamics.

Roundtable on Compliance and Global Growth

A dynamic roundtable, moderated by Mr. Ruan Junbin, featured Ms. Zhao Hongyan from Rayence (Medical) Technology Co., Ltd., Mr. Tang Fei from Nanjing Sizhigen Information Technology Co., Ltd., Mr. Zhou Wei from the Minhang District Translation Association, Ms. Liu Qianyuan, and Professor Guo Yi from Shanghai University of International Business and Economics. The group discussed talent development, business needs, and support from academia and associations. Professor Guo stressed the need for stronger university-industry partnerships through customized curricula, internships, and joint research to produce professionals skilled in both technical and regulatory aspects of the industry.

Launch of the Document Digital Service Center

A key moment was the unveiling of the Medical Device Enterprise Document Digital Service Center, officiated by Mr. Wu Yong and Mr. Xu Jun of Shanghai Tianxin Medical. This new platform will drive digitalization by offering services in quality systems, document management, compliance, and digital solutions, supporting medical device companies in achieving excellence.

As a leader in language services for the medical device industry, Giltbridge has long championed document digitalization, providing precise language and compliance solutions.
Going forward, Giltbridge will deepen partnerships with medical device firms, associations, and other stakeholders to advance digital transformation and global outreach. By delivering robust language and legal support, Giltbridge is committed to empowering Chinese medical device companies to succeed on the world stage.

About Giltbridge

With nearly three decades of growth, Giltbridge has remained dedicated to pursuing excellence—constantly refining our service quality and technical expertise to deliver outstanding language, content, and intellectual property solutions. We’re excited to partner with you on your journey to international success, unlocking opportunities and driving innovation along the way.

Contact Center

Whether you need our services or just want to learn more, reach out to our team via email, phone, or social media. We’re eager to work together and explore the boundless possibilities of the global market with you.

好博譯受邀參加醫(yī)療器械文檔數(shù)智創(chuàng)新峰會(huì)最先出現(xiàn)在好博譯。

When Your Customers Start Using AI to Find Suppliers: A Search Revolution Every Business Must Understand

Picture this:

At 9 a.m., Lisa, a procurement manager at a manufacturing company, doesn’t start her day Googling “best industrial sensors.” Instead, she types this prompt into ChatGPT:
“Most reliable temperature sensor brands in 2024, budget $50/unit, delivery time <2 weeks.”

Meanwhile, David, an equipment engineer at a food processing plant, isn’t browsing technical forums. He simply asks Gemini: “Compare ABB and Siemens PLCs for corrosion resistance in food factory environments.”

Across the globe, in another time zone, renewable energy entrepreneur Raj uses DeepSeek to instantly generate: “List of Chinese inverter suppliers for Southeast Asian solar power plants.”

Here’s the harsh truth:
If your product doesn’t appear in these AI-generated recommendations, those potential customers won’t even know you exist. And just like that, the order goes to your competitor.
Even if your product does appear, ask yourself this—will your brand still be found if the customer searches in English, Spanish, German or?Japanese?

The rise of AI-driven search has not only transformed how people look for suppliers, but also made Multilingual SEO and content localization more critical than ever.
If businesses want visibility in global AI searches, they must optimize content across different languages to ensure AI understands and recommends them accurately.

At Giltbridge, we specialize in multilingual localization to help businesses improve their AI search performance across global markets.

Why AI Search Matters 10x More Than Traditional SEO

1. Smarter Customer Matching

AI understands a buyer’s true intent, not just keywords. When a buyer asks for “$50/unit, delivery within 2 weeks,” AI filters out irrelevant results and presents only suppliers who meet these exact criteria.

But if your product page is only in English, AI might miss your brand when the query comes in Chinese, Spanish or Japanese.Translation and localization ensure your offerings are accurately matched worldwide.

2. Shorter Decision Journeys

Traditional search requires users to click through multiple websites. AI condenses this into a clean comparison table of 3–5 top suppliers. According to data, 87% of buyers contact the AI-recommended vendors directly—skipping everyone else.

If your brand isn't showing up at the top in AI results for your target market, your competitors are winning those leads.Multilingual SEO can significantly boost your visibility in AI searches across regions.

3. 24/7 Global Sales Rep

With AI, your product advantages can now be showcased to a global audience—around the clock. One packaging machinery company simply optimized its technical spec sheets for AI readability and saw results in six months:

• +200% inquiries from German buyers
• +350% brand mentions in AI chats
• Sales cycle shortened from 3 months to 2 weeks

But none of this would’ve been possible without professional translation and localization. Even the best products can be ignored by AI if content isn't optimized for multilingual search.

3 Steps to Become an AI-Recommended Brand

Step 1: Think Like Your Customer

Tools to use:

• Platforms like AnswerThePublic or AlsoAsked help reveal how buyers might phrase AI queries. Try searches like:
  • “[Your industry] + ‘supplier selection’”
  • “[Your product] + ‘comparison’”
  • “[Your service] + ‘cost’”

From a global perspective:

• Have you considered how buyers in different regions phrase their questions in their own language?
• In Latin America, price-performance may be key, while in Germany, certifications might matter more.
• Professional translation and localization ensure AI interprets and matches your product correctly to diverse market needs.

Step 2: Give AI the Content Format It Wants

Avoid:

• Unstructured tech specs
• Long, vague company overviews
• Data without clear comparisons

Multilingual optimization tips:

• AI favors structured, easy-to-digest content. But if your data only exists in English, AI might not recommend you to non-English users.
• Optimizing your content in multiple languages ensures accurate global visibility.

Step 3: Build Authoritative Data Sources

Quick wins:

1. Make sure your company profile appears on AI-prioritized platforms like Wikipedia or industry directories
2. Add clear, structured Q&As on B2B sites like Alibaba and Global Sources
3. Join industry forums and contribute valuable insights in your niche

Why multilingual authority matters:

• AI prefers recommending sources it deems credible. If your brand only appears in English sources, you might have zero visibility in French, Spanish, or Japanese searches.
• Localizing authoritative content builds trust and increases your AI recommendation rate worldwide.

Fast-Track Action Plan for Different Business Types

3 Things You Can Do Today

1. Test Your Visibility?  Go to ChatGPT or Gemini and type: “Top [your product] suppliers in [target market]” Check if your brand appears and how it ranks.
2. Rewrite Your One-Liner for AI?  Turn your “About Us” into an AI-friendly Q&A format: Q: What does [Company Name] offer? A: We specialize in [core strengths], helping clients [solve key problem]. Clients include [examples].
3. Claim Industry Authority?  Post expert tips on LinkedIn using clear titles like: ““3 Key Considerations for Solving [Specific Industry Challenge]”

Final Word: Adapt or Be Forgotten

AI search isn’t the future. It’s already here. If your company is still focused only on traditional SEO, you're at risk of disappearing from the global buyer’s radar.

Giltbridge can help your business lead the AI search revolution through multilingual localization. Act now—and make sure your brand is what AI recommends next.

About Giltbridge

With nearly three decades of growth, Giltbridge has remained dedicated to pursuing excellence—constantly refining our service quality and technical expertise to deliver outstanding language, content, and intellectual property solutions. We’re excited to partner with you on your journey to international success, unlocking opportunities and driving innovation along the way.

Contact Center

Whether you need our services or just want to learn more, reach out to our team via email, phone, or social media. We’re eager to work together and explore the boundless possibilities of the global market with you.

當(dāng)你的客戶開始用AI找供應(yīng)商最先出現(xiàn)在好博譯。

We are thrilled to announce that Giltbridge Language Services has officially passed the ISO 17100:2015 Translation Service Management System Certification!
This milestone signifies a further consolidation of our language service quality, reinforcing our leading position in the fields of professional translation, Intellectual Property and technology.

As a company long focused on the high-end translation market, Giltbridge’s core standards—translation processes, quality control, and translator qualifications—have already met or even exceeded the requirements of ISO 17100 certification. In the past, we placed greater emphasis on building trust with clients through our reputation and tangible delivery results rather than relying solely on certifications.
However, with the advancement of globalization, an increasing number of enterprises and organizations are considering ISO 17100:2015 Translation Service Management System Certification as a key factor when selecting language service providers. Therefore, we decided to obtain this certification to provide clients with a clearer, more tangible understanding and recognition of our service capabilities, while also offering more authoritative quality assurance for their international business needs.

For Giltbridge Language Services, the ISO 17100:2015 Translation Service Management System Certification is not about “improving” our quality but rather about establishing and showcasing the high standards of quality we’ve upheld for years in a globally recognized manner.

ISO 17100: The International Quality Standard for the Translation Industry

The ISO 17100:2015 Translation Service Management System Certification is a globally recognized standard established by the International Organization for Standardization (ISO) specifically for professional translation services. This standard sets strict requirements for translator qualifications, translation processes, quality control, and client communication, ensuring that translation companies deliver high-quality, sustainable language services.

Achieving ISO 17100 certification is an acknowledgment of Giltbridge’s existing quality management system and gives our clients greater confidence in choosing us as their long-term language service partner.

Giltbridge’s Core Advantages: Meeting Standards—and Surpassing Them

? Professional Translators and Review Teams: Our translators meet the qualification requirements outlined in ISO 17100, possessing relevant academic backgrounds or years of professional experience, with native-level reviewers ensuring final quality.
? Rigorous Translation Processes: We employ a Translation + Editing (T+E) model, ensuring all translations undergo at least one independent review to minimize errors, enhance accuracy, and improve readability.
? Advanced Technology Support: We are equipped with professional translation tools such as Trados, MemoQ, and Xbench to ensure terminology consistency, optimize translation quality, and improve efficiency.
? Comprehensive Client Service System: From needs assessment to final delivery, we adhere to standardized processes to ensure clients receive high-quality, traceable, and industry-standard translation results.

The Significance of Certification: Providing Clients with a Clear Basis for Trust

For long-term clients, they already recognize Giltbridge’s professionalism and reliability. However, for new clients, the ISO 17100:2015 Translation Service Management System Certification serves as a straightforward, measurable guarantee of quality, helping them make faster, more confident decisions. This not only enhances client trust but also strengthens the competitiveness of our services in the international market.

Striving for Higher Standards, Supporting Global Expansion

Obtaining the ISO 17100:2015 Translation Service Management System Certification is an important milestone in Giltbridge’s long-term commitment to quality, but it is not the end of our journey. Moving forward, we will continue to optimize our translation processes, expand our high-end language services, and help businesses expand into international markets by providing more precise, efficient, and professional language solutions.

We extend our gratitude to all clients and partners for their trust and support! If you have any translation needs, please feel free to contact us—we look forward to partnering with you to step into the global market together!

About Giltbridge

With nearly three decades of growth, Giltbridge has remained dedicated to pursuing excellence—constantly refining our service quality and technical expertise to deliver outstanding language, content, and intellectual property solutions. We’re excited to partner with you on your journey to international success, unlocking opportunities and driving innovation along the way.

Contact Center

Whether you need our services or just want to learn more, reach out to our team via email, phone, or social media. We’re eager to work together and explore the boundless possibilities of the global market with you.

好博譯通過ISO17100翻譯認(rèn)證最先出現(xiàn)在好博譯。

As the auspicious dragon retreats and the spirited snake brings blessings, all things are renewed, brimming with vitality..
In January 2025, the entire Giltbridge team from three locations gathered for the grand "Auspicious Snake Dances with Elegance, Translation Realm Presents Auspiciousness, Language Path Smoothly Welcomes the Blessed Year" Spring Festival Annual Meeting. Amidst laughter and joy, we celebrated the New Year together and embarked on a new journey.

Reflecting on the past year's journey, it resembles a magnificent painting. We forged ahead through trials and tribulations, yet reaped abundant blossoms along the way.
Those long nights burning the midnight oil were like twinkling stars, illuminating our path of progress. Each instance of sincere collaboration was like a solid cornerstone, steadily building our current achievements.
At this moment, past efforts converge into overflowing pride and joy in our hearts, like fine aged wine, intoxicating.

Our team, with rock-solid perseverance and unwavering pursuit, resembles fearless warriors, clearing thorny paths.
They overcame seemingly insurmountable challenges, turned seemingly unattainable goals into reality, and completed tasks deemed "impossible."

In the new year, new challenges beckon ahead. We are full of confidence, eyes shining with determination, looking forward to continuing our brilliance in the coming year.
Let us join hands, with fearless courage and firm belief, stride towards higher goals!

The entire Giltbridge team sincerely wishes everyone:
Keep pace with the times, bravely climb peaks in the tide of the era!
Happy New Year, auspicious Year of the Snake, and family happiness and health!

Please click the links below for more highlights:

? Elegant Rhythms Shine, Language Path Smoothly Welcomes the Blessed Year | Shenzhen Giltbridge 2025 Spring Festival Annual Meeting

https://mp.weixin.qq.com/s/YoUcKs1sMQiKPk6_1Y6c3A

? Auspicious Snake Brings Blessings, New Spring Unfolds New Chapters | Nanjing Giltbridge 2025 Spring Festival Annual Meeting

https://mp.weixin.qq.com/s/nTkwo2r7wu3Jwq1EKshb-w

? Auspicious Snake Dances with Elegance, Translation Realm Presents Auspiciousness | Chengdu Giltbridge 2025 Spring Festival Annual Meeting

https://mp.weixin.qq.com/s/tiBwAk-9Zg-QwB4xwfz0RQ

About Giltbridge

With nearly three decades of growth, Giltbridge has remained dedicated to pursuing excellence—constantly refining our service quality and technical expertise to deliver outstanding language, content, and intellectual property solutions. We’re excited to partner with you on your journey to international success, unlocking opportunities and driving innovation along the way.

Contact Center

Whether you need our services or just want to learn more, reach out to our team via email, phone, or social media. We’re eager to work together and explore the boundless possibilities of the global market with you.

雅韻流輝 祥蛇銜春 | 好博譯2025新春年會(huì)集錦最先出現(xiàn)在好博譯。

“TikTok Refugees” Flocking to Xiaohongshu: The Reality of Balancing Internationalization and Localization

In the shadow of the U.S. TikTok ban, an unexpected narrative is emerging: China's social media platform Xiaohongshu (RedNote) has experienced a sudden influx of over 700,000 overseas "TikTok refugees."
This cross-platform migration is more than a mere “online handshake” between Chinese and American netizens; it has transformed Xiaohongshu into a vibrant stage for unique experiences and cultural contrasts.
Yet, beneath the surface of this newfound connection lie critical questions about globalization and localization: How can platforms effectively cater to culturally diverse users? And how can they strike a balance between internationalization and localization?

From TikTok to Xiaohongshu: Two Communities Collide

Xiaohongshu primarily caters to young women, many of whom are proficient in English, fostering a relatively inclusive environment for English-language content. This has made it easier for TikTok users to adapt to the platform. However, their arrival has brought forth a set of new challenges:

• Language and Cultural Gaps: TikTok thrives on diverse, multilingual content, while Xiaohongshu is rooted in Chinese-language "product recommendations."
• Content Preferences: Xiaohongshu users favor detailed product reviews and lifestyle sharing, whereas TikTok users lean toward fast-paced, entertainment-focused short videos.
• Community Management Challenges: The sudden influx of new users requires Xiaohongshu to swiftly adapt its content moderation and community guidelines.

“These new ‘TikTok refugees’ are like party crashers at an afternoon tea gathering,” one Xiaohongshu user quipped in a comment.

The Tug-of-War Between Internationalization and Localization

1. Without Localization: Chaos Amid the Buzz
When platforms fail to implement proper localization strategies, they risk encountering several challenges:

• Communication Barriers: Language differences hinder meaningful interaction.
• Cultural Misunderstandings: Differences in norms and values can lead to frequent misinterpretations, sometimes escalating into conflicts.
• Strain on Community Management: Moderation efforts become more complex as diverse user bases bring varied expectations.

TikTok has faced similar hurdles during its global expansion. The same video can provoke vastly different reactions across cultures—what some viewers find entertaining, others might deem controversial.

2. Deep Localization: Tailored but Restrictive
Effective localization allows platforms to better align with local markets by:

• Enhancing User Experience: Customizing the platform to match local habits and preferences.
• Ensuring Compliance: Adhering to regional laws, thereby minimizing operational risks.

However, deep localization can also come with drawbacks. It risks creating “filter bubbles” that confine users within their cultural echo chambers, limiting exposure to diverse perspectives. This turns the internet’s “global village” into a fragmented collection of isolated islands.

Localization Is More Than Just Translation

Localization goes beyond simply translating text. It involves addressing a range of challenges to make content resonate with target audiences:

• Content Format Differences: Platforms must adjust algorithms to reflect regional preferences. For instance, Western audiences often prioritize humor and storytelling, while some Asian markets lean toward popular music or practical life advice.
• Cultural Sensitivity: Symbols and gestures can have vastly different interpretations across cultures. A meme that’s funny in one country might be offensive in another.
• Legal Compliance: Privacy and data regulations vary widely by region, from GDPR in Europe to U.S. data protection laws and Chinese internet policies.

As one industry expert aptly said, “Localization isn’t just about translating words—it’s about making content feel tailor-made for the market it serves.”

Design Insights from Global Platforms

Global platforms provide valuable lessons on balancing internationalization and localization:

• Facebook’s “Lite” Strategy: Designed for regions with slower internet speeds, Facebook Lite ensures smoother and more accessible user experiences.
• LinkedIn’s Cultural Adaptation: The platform tailors its features to local workplace cultures, such as emphasizing team collaboration in Asia.
• TikTok’s Localized Campaigns: TikTok engages local audiences through region-specific challenges, such as dance trends or festival-themed videos in India.

These examples demonstrate that internationalization and localization are not opposing forces but complementary strategies that, when combined, drive global success.

From “TikTok Refugees” to Industry Takeaways

The influx of “TikTok refugees” offers valuable insights for the translation and localization industry:

• Flexibility Is Key: Localization strategies must adapt to shifting market dynamics and evolving user preferences.
• Cultural Sensitivity Matters: A deep understanding of target cultures is essential to avoid missteps and foster authentic connections.
• Balance Technology and Humanity: While automated tools can boost efficiency, human expertise in interpreting cultural nuances remains indispensable.

The “TikTok refugees” phenomenon may appear as an entertaining example of user migration, but it highlights significant challenges in crafting global strategies for social media platforms. Achieving the right balance between localization and a cohesive global vision remains a pivotal task.

For the translation and localization industry, this serves as a timely reminder: language is just the starting point. True success in internationalization lies in integrating culture, compliance, and user experience into the core strategy.

About Giltbridge

With nearly three decades of growth, Giltbridge has remained dedicated to pursuing excellence—constantly refining our service quality and technical expertise to deliver outstanding language, content, and intellectual property solutions. We’re excited to partner with you on your journey to international success, unlocking opportunities and driving innovation along the way.

Contact Center

Whether you need our services or just want to learn more, reach out to our team via email, phone, or social media. We’re eager to work together and explore the boundless possibilities of the global market with you.

“TikTok難民”涌入小紅書最先出現(xiàn)在好博譯。

Founded in 1997, Giltbridge is a renowned provider in China’s multilingual service industry. Over nearly three decades, the company has built a reputation for delivering world-class translation and content services, intellectual property solutions, and industry-specific software tailored to global businesses. Giltbridge’s expertise spans multiple sectors, including renewable energy, manufacturing, information and communication technology, life sciences, and healthcare. Its highly skilled team and advanced technical resources allow the company to provide top-tier multilingual translation services, team outsourcing solutions, and comprehensive language services designed to meet the unique demands of its clients.

By serving as a linguistic bridge, Giltbridge helps businesses navigate globalization challenges related to content and brand development, ultimately enhancing corporate competitiveness.

“In recent years, Giltbridge has remained steadfast in supporting enterprises with their globalization efforts by addressing linguistic challenges,” said Wu Fan, General Manager of Giltbridge. “We believe that delivering value to our clients and their industries will naturally lead to market recognition.”

With offices in Shenzhen, Nanjing, Chengdu, and Vancouver, Giltbridge has solidified its presence as a trusted partner for global businesses. Ranked among the Top 24 Language Service Providers in the Asia-Pacific Region, its inclusion in the 2024 Recommended Language Service Providers Directory reflects Giltbridge's unwavering commitment to excellence in intellectual property, translation, and content services.

“Recommended language service providers represent the best of China’s language service sector. These companies are characterized by standardized practices, strong reputations, and endorsement by national and industry bodies. Their inclusion in the directory is a testament to their excellence,” said Professor Wang Lifei, Chief Expert at the Beijing Language and Culture University National Language Service Export Base and Director of the International Language Service Research Institute.

The announcement of the 2024 Recommended Language Service Providers Directory has been widely reported by authoritative media outlets:
Sohu: https://www.sohu.com/a/845884006_121266922
China.com: https://henan.china.com/news/roll/2025/0106/012025_669147.html
Phoenix: https://finance.ifeng.com/c/8fvGDSggBw8
Baidu: https://baijiahao.baidu.com/s?id=1820480593394454348

About Giltbridge

With nearly three decades of growth, Giltbridge has remained dedicated to pursuing excellence—constantly refining our service quality and technical expertise to deliver outstanding language, content, and intellectual property solutions. We’re excited to partner with you on your journey to international success, unlocking opportunities and driving innovation along the way.

Contact Center

Whether you need our services or just want to learn more, reach out to our team via email, phone, or social media. We’re eager to work together and explore the boundless possibilities of the global market with you.

好博譯連續(xù)三年入選語(yǔ)言服務(wù)推薦企業(yè)最先出現(xiàn)在好博譯。

In recent years, long-termism has emerged as a concept of growing interest among consumers and businesses. Whether in investment, consumption, or business decision-making, long-termism promotes rationality and a focus on sustainable value. The principles of this philosophy are equally relevant when it comes to selecting translation services.

This article explores how to apply long-termism to translation service procurement, offering insights to help businesses achieve sustainable language solutions.

 Long-termism is?

Originating in the investment world, long-termism has since expanded into areas like business management and consumer behavior. At its core, it emphasizes prioritizing long-term goals over the allure of short-term gains, focusing on what delivers lasting value. Key characteristics of this philosophy include:

1. Investing in the Future, Not Just the Present

Long-termism encourages decisions that prioritize future stability. For instance, consumers may opt for durable, sustainable products over cheaper, low-quality alternatives.

2. Recognizing the Power of Compounding

Compounding, often called the eighth wonder of the world, applies not only to financial growth but also to various life areas like learning, branding, and nurturing partnerships. Sustained effort and focus can yield exponentially greater results over time.

3. Building Trust and Collaboration

As the saying goes, "If you want to go fast, go alone; if you want to go far, go together." Long-termism highlights the importance of trust and collaboration.
Strong, enduring partnerships often deliver more satisfaction and success than short-term, transactional relationships.

4. Resilience and Adaptability

Long-termism is not about rigidly sticking to plans but adapting with resilience under a unified vision. Take Amazon, for example. Starting as an online bookstore, the company invested in technological innovation and a global logistics network to evolve into a leader in e-commerce and cloud computing. Its "long-term stability" strategy enabled it to thrive amid market fluctuations.
In essence, long-termism is both a mindset and a strategy that helps individuals and businesses focus on meaningful goals, paving the way for higher returns through persistence and strategic investment.

Applying Long-termism to Translation Service Procurement

When businesses apply long-termism to selecting translation services, they can create sustainable strategies that balance quality, cost-efficiency, and brand consistency. Here are some key approaches:

1. Partner with Professional, High-quality Language Service Providers (LSPs)

While low-cost translation services may seem appealing initially, they often carry risks such as inconsistent quality or costly revisions. Long-termism advocates for partnering with established, Certification providers with experienced teams and robust technical support—providers that lay the groundwork for durable collaboration.

2. Prioritize Long-term Partnerships

A sustained relationship with a translation service provider facilitates improvements in translation memory (TM) and terminology management, enhancing linguistic consistency and reducing communication overhead. Long-term partners better understand client needs, offering customized solutions tailored to specific industries or markets.
For instance, in fast-changing sectors like Information and Communication Technology(ICT) or renewable energy, working closely with a trusted provider helps accumulate specialized terminologies and market insights, enabling quicker deployment of localized content and securing competitive advantages.

3.Evaluate Cost-effectiveness Beyond Initial Price

Translation services go beyond mere text conversion—they shape your brand’s global communication. Poor-quality translations can damage a brand’s image and require costly corrections, while high-quality providers emphasize long-term value. Instead of focusing solely on price, businesses should assess overall cost-effectiveness, including after-sales support, technical integration, and service reliability.

4. Leverage the Power of Compounding in Translation

The compounding effect of long-termism is particularly evident in translation. Investing in building and maintaining a well-organized translation memory reduces the cost of repetitive tasks and ensures consistency across projects. Over time, collaborating with professional LSPs to establish industry-specific glossaries and standards increases efficiency and reduces miscommunication.

5. Focus on Building Future-ready Language Assets

Language assets such as translation memory and terminology databases are invaluable resources in a globalized strategy. While these assets take time to develop, long-term collaboration allows businesses to build proprietary linguistic resources, creating competitive advantages and reinforcing brand consistency across markets.

Conclusion: A Forward-thinking Choice

Long-termism represents a well-considered approach to decision-making, enabling businesses to navigate the distractions of short-term gains and maintain focus on sustainable growth. In the field of language services, long-termism is not just a procurement strategy—it’s a critical enabler of global brand success. By choosing quality over quick fixes, fostering enduring partnerships, and investing in linguistic assets, companies can secure a competitive edge in complex markets.
Whether you are a multinational corporation or an emerging startup, adopting long-termism ensures steady progress in every aspect of language service management, driving both brand and market success.

About Giltbridge

With nearly three decades of growth, Giltbridge has remained dedicated to pursuing excellence—constantly refining our service quality and technical expertise to deliver outstanding language, content, and intellectual property solutions. We’re excited to partner with you on your journey to international success, unlocking opportunities and driving innovation along the way.

Contact Center

Whether you need our services or just want to learn more, reach out to our team via email, phone, or social media. We’re eager to work together and explore the boundless possibilities of the global market with you.

從“長(zhǎng)期主義”談起：翻譯服務(wù)采購(gòu)的全局視角最先出現(xiàn)在好博譯。

Foreword

As global business expands, demand for fast, reliable translations has surged. Machine Translation Post-Editing(MTPE) offers an efficient blend of machine speed and human accuracy to meet translation needs. But where does MTPE excel, and how does it compare to traditional human translation (HT)?

This blog explores MTPE’s development, advantages, limitations, and essential strategies for maximizing its potential while balancing translation quality and efficiency.

The Evolution of Machine Translation (MT)

Understanding MTPE begins with tracing the history of MT, from early rule-based systems to today’s neural machine translation (NMT). These advancements have significantly influenced MTPE workflows:

• Rule-based MT (RBMT): Built on rigid language rules, these early systems often produced literal, context-lacking translations.
• Statistical MT (SMT): Introduced probabilistic methods, improving translation quality but still lacking nuance, especially in idiomatic language.
• Neural MT (NMT): NMT has propelled MT forward, using deep learning to achieve more context-aware, fluent translations. Yet, even NMT has limitations, often misinterpreting industry-specific or culturally nuanced terms. For example, translating “get the green light” may result in the literal “receive a green light,” missing its meaning as “receive approval.”

Though MT has advanced, its limitations emphasize the need for human input to achieve truly accurate and nuanced translations.

MTPE vs. HT

The decision between MTPE and HT depends on project needs, but both methods offer distinct benefits:

• HT: HT ensures high-quality, nuanced translations that capture cultural and linguistic subtleties—essential for creative or highly technical content, where quality is paramount. However, HT can be time-intensive and costly, making it less practical for high-volume projects with tight deadlines.
• MTPE Services: MTPE combines the speed of MT with human oversight, offering a faster, cost-effective solution for specific content types. For example, a technical manual processed through MTPE can deliver industry-standard quality in a fraction of the time required for HT. However, MTPE may lack the natural style and creative depth of HT, and depending on content complexity (for instance, highly-specialized Technical Documents), it may require extensive editing that reduces overall cost savings.

MTPE’s Limitations, and Cost Considerations

MTPE can streamline workflows and offer savings, but understanding its potential limitations and true costs is crucial:

• Limitations: MTPE’s effectiveness varies with content complexity. Legal texts, creative copy, brand-sensitive materials, or documents with abundant territory-specific terms, complex sentence structure and context understanding may demand extensive revisions, potentially diminishing MTPE’s cost benefits. In such cases, HT may ultimately provide greater efficiency and quality.
• Cost Considerations: While MTPE can be a middle-ground solution, and MT cost is neglectable, achieving high standards often requires significant editing, sometimes approaching the cost of HT. For complex content and low-quality source text, MTPE’s cost-effectiveness may be limited by the need for full post-editing.

Deciding between MTPE and HT requires understanding content needs, turnaround time, and quality expectations, as these factors directly impact efficiency and costs.

Light vs. Full MTPE

Beyond comparing MTPE to HT, it’s also key to know MTPE offers varying levels. Light and full MTPE offer distinct levels of post-editing depending on the content’s purpose and quality requirements. Knowing which level to apply can optimize cost，efficiency and output quality, allowing businesses to tailor their translation approach based on project specifics.

• Light MTPE Services: Minimal editing for clarity, ideal for internal or informal content, as well as projects with extremely tight schedule and low budget. For example, light MTPE could be used for internal company memos, where general understanding is sufficient.
• Full MTPE Services: Involves comprehensive editing, creating a polished result comparable to HT. For external and formal documents, full MTPE ensures that MT’s limitations are fully corrected, aligning tone and accuracy with brand standards. For instance, full MTPE for a client-facing brochure would correct any awkward phrases, producing an engaging, high-quality message.

Selecting the appropriate MTPE level aligns resources with content goals, maximizing MTPE efficiency.

Solutions for Effective Use of MTPE

For successful MTPE results, a structured approach can help navigate MT’s limitations and maximize quality:

• MTPE Services combined with Translation Memory (TM): TM and MTPE complement each other, enabling consistent phrasing and terminology while reducing manual effort. For example, TM’s stored phrases can streamline MTPE by applying previously validated translations for repeated text.
• Select Appropriate MT Engines: Tailoring MT engines to specific industries improves output quality, especially when dealing with specialized language. A life sciences company using a medical-focused MT engine, for instance, may find fewer technical errors in initial MT, easing the post-editing workload.
• Work with Experienced Subject Matter Expert (SME) Translators: Collaborating with SME translators ensures accurate, industry-aligned revisions. MT can sometimes produce misleading translations without context, which can be problematic or even damaging in highly regulated fields like legal or medical. By involving SME translators, companies can correct potentially critical errors and add the necessary depth to MTPE.
• Implement Quality Assurance Processes: Establishing quality benchmarks and regular feedback loops allows for consistent refinement in MTPE workflows, ensuring that quality and efficiency goals are met.

These strategies add essential structure to MTPE workflows, supporting quality translation while optimizing time and cost.

Conclusion

MTPE offers a powerful combination of machine efficiency and human expertise, making it a valuable solution for projects that require both speed and accuracy. However, to fully realize its potential, businesses must understand when and how to apply MTPE, ensuring it aligns with project needs. By integrating tools like Translation Memory (TM), industry-specific MT engines, and collaborating with subject-matter expert (SME) translators, businesses can strike the right balance between speed and quality.

About Giltbridge

With nearly three decades of growth, Giltbridge has remained dedicated to pursuing excellence—constantly refining our service quality and technical expertise to deliver outstanding language, content, and intellectual property solutions. We’re excited to partner with you on your journey to international success, unlocking opportunities and driving innovation along the way.

Contact Center

Whether you need our services or just want to learn more, reach out to our team via email, phone, or social media. We’re eager to work together and explore the boundless possibilities of the global market with you.

MTPE VS. 人工翻譯：如何平衡質(zhì)量與效率？最先出現(xiàn)在好博譯。

A website is one of the most important channels for businesses or organizations to showcase themselves to the world, and it also serves as a primary self-owned media platform where they have full control. Its significance is undeniable. When people search for relevant information, the ability of your business website to be easily found remains largely dependent on Google’s search engine. Optimizing your website to align with Google’s search algorithms is crucial for companies aiming to reach a global audience. For companies offering multilingual content, mastering SEO becomes even more complex.
This guide will walk you through the fundamental steps of Google SEO, focusing on techniques that help businesses enhance visibility in multiple languages.

Step 1: Understanding How Google’s Algorithm Works

Google's search algorithm is a complex system designed to provide users with the most relevant content based on their search queries. While the exact workings of this algorithm remain a well-guarded secret, some factors are well known:

• Content quality: High-quality, original content that satisfies users’ needs ranks higher, making it crucial for effective digital marketing.
• Mobile-friendliness: Since mobile searches dominate the internet, sites optimized for mobile devices rank better.
• Page experience: Factors like loading speed, interactivity, and visual stability (measured by Google's Core Web Vitals) affect ranking.
• Link building: Quality backlinks from reputable sites boost rankings.
• Keywords: Use keywords that match what your audience is searching for, but avoid keyword stuffing.

Step 2: Conducting Keyword Research for Multilingual SEO

Keyword research is foundational to SEO. For businesses targeting multiple languages or regions, this process becomes more nuanced. Here’s how to approach it:

1. Identify relevant keywords in each language: Use tools like Google Keyword Planner, SEMrush, or Ahrefs to discover search terms in the languages of your target audience.
2. Consider regional variations: Keywords can differ across regions speaking the same language. For example, in Spain, people might search for “coches” (cars), while in Mexico, they might use “autos.”
3. Optimize for long-tail keywords: These are more specific phrases users search for when they’re closer to making a purchase. Long-tail keywords usually face less competition and are easier to rank for.

Step 3: On-Page SEO for Multilingual Websites

On-page SEO refers to optimizing individual pages of your website. For SEO of multilingual website, this involves ensuring that each language’s version of the page is properly optimized.

• Meta tags and descriptions: Ensure that the title tags, meta descriptions, and headers are translated and localized for each language. Don’t simply translate them word-for-word; adapt them to resonate with the target audience.
• URL structure: Use clear, localized URLs for different languages. You can achieve this using subdomains (es.example.com), subdirectories (example.com/es/), or different ccTLDs (example.es).
• Hreflang tags: Implement hreflang tags to tell Google which language and region your content is intended for. This helps Google show the right version of your site to users in different countries.

Example:

Step 4: Creating High-Quality, Localized Content

Content is still king in the world of SEO. For multilingual sites, simply translating your English content isn’t enough; you must localize it. SEO and and localization are closely intertwined, as localized content is what enables your website to appear relevant and useful in local searches.

• Localize content: Beyond translation, adjust your messaging to fit cultural preferences. For instance, humor, idioms, and product references should be tailored to each audience.
• Creative Translation: This involves recreating content in another language while preserving the original message’s intent and tone. Transcreation can help you retain the creative appeal of your content across languages.
• Language Partner :?Choosing an experienced language service provider can significantly reduce the challenges of building a multilingual website, speed up the website launch process, support fast content updates post-launch, and lower human resource cost.

Step 5: Technical SEO for Multilingual Sites

Technical SEO ensures that search engines can efficiently crawl and index your site. For multilingual sites, a few additional steps are necessary:

• Server location: If possible, host your website on servers located in the regions you're targeting. This can improve loading speeds and enhance local ranking.
• Sitemaps: Ensure each version of your site has its own sitemap, and submit these to Google Search Console. This helps Google discover all the different language versions of your site.
• Canonical tags: If your multilingual content is similar across languages, use canonical tags to avoid being penalized for duplicate content.

Step 6: Off-Page SEO and Link Building

Backlinks are still a major ranking factor. For multilingual SEO, focus on building links from reputable, region-specific websites. Here are some strategies:

• Guest blogging: Contribute articles to popular blogs in your target markets, ensuring backlinks to your multilingual pages.
• Partnerships: Form relationships with local influencers, bloggers, and businesses to earn backlinks from their websites.
• Social media: Share localized content on social media platforms to generate organic traffic and backlinks.

Step 7: Tracking and Analyzing Performance

Once your multilingual SEO strategy is in place, it’s essential to track its performance:

• Google Analytics: Set up goals to measure conversions from each language version of your site.
• Google Search Console: Use this tool to monitor how each version of your site performs in search results.
• A/B testing: Test different variations of content or landing pages in each language to see which performs best.

Conclusion

Google SEO for multilingual websites is a powerful way to reach new audiences and grow your business globally. By understanding how Google’s algorithm works, conducting effective keyword research, optimizing your pages, creating localized content, and building high-quality backlinks, you can increase your visibility in search results across different markets.

About Giltbridge

With nearly three decades of growth, Giltbridge has remained dedicated to pursuing excellence—constantly refining our service quality and technical expertise to deliver outstanding language, content, and intellectual property solutions. We’re excited to partner with you on your journey to international success, unlocking opportunities and driving innovation along the way.

Contact Center

Whether you need our services or just want to learn more, reach out to our team via email, phone, or social media. We’re eager to work together and explore the boundless possibilities of the global market with you.

多語(yǔ)言網(wǎng)站Google SEO七大關(guān)鍵步驟最先出現(xiàn)在好博譯。